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Avoid the 3rd party marketplace loyalty programs where you have restricted access to your customer information and often higher marketing costs.
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With your own custom loyalty program, you have full access to customer information that you can re-market easily. And unlike 3rd-party vendors, you own the program and keep all the proceeds. Apart from relieving the need for customers to physically carry the cards, it is cost effective for the business by eliminating expensive plastic printing costs and maintenance.Ī “custom” loyalty program branded for the restaurant is much better than marketplace loyalty programs such as Belly or Spring. Create a digital rewards program for your loyal customers that is simple for them to check-in at each visit, earn rewards and redeem rewards. With the Millennial audience, plastic punch cards simply do not work anymore. 6. Replace Plastic Punch Cards with Digital Check-in The pictures should support the various groups you want to sell to, from a slice of pie to a big catering order. If the owner is famous locally, we suggest you include a picture of them as well. Use the best images available, including the outside of your store and some mouth-watering pizza pix. These help more people select your listing and get them to order online, by phone or in-house. There are also services, like Animoto, that allows you to create videos using photos. You can also post videos shot with an iPhone or Smartphone and then edit the videos on the phone.
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Pro Tip: Most directories will allow you to upload 10 images and some videos, but most businesses don’t! This represents a huge advantage over your competitors.
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See how your pizzeria appears online with a free scan. That confuses customers and the search engines, which can lower your online visibility. we often see new client listings that are incomplete or incorrect. You want to ensure that your pizzeria appears online and the basic NAP information (Name, Address Phone number) is correct for your business in the major local directories. “Pizza near me” is one of the highly searched terms on Google. More and more customers search on various local directories and search engines such as Yelp, Google, Facebook and other popular directories and social platforms when they are looking for new pizza places. Local Listings Onlineīeing found online is the most important thing when trying to attract new customers to your pizzeria. Do you have one for your business? Contact Us » 5. The 12-month marketing playbook has all the coupons and deals for each week of the year. If you place an incentive in a local magazine, newspaper or direct mail campaign it will cause more customers to go to your place of business than a regular advertisement without coupons.Īlways lay out the terms of the promotion clearly on the coupon, otherwise, some people tend to abuse them. But an ongoing stream of offers should always be a part of your marketing plan.Ĭoupons have been a proven way to increase foot traffic to your pizzeria. When creating coupons deals, they should be for a limited time only. The obvious question: How do I promote my pizza business?Ĭoupons from Italian restaurants and pizzerias (and hair salons) have continued to resonate with customers. Italian restaurants and pizzerias are probably the most effective in the restaurant industry when it comes to coupons and deals promotions. But be careful with promotions and deals, because if you do it too much and for too long people will start demanding cheaper prices and that could affect the business bottom line.ĭo you need help with designing your promotions and offers? Request Info» 4. Using stock images is not a good idea as people identify the food and are disappointed when the image they see and the food they get from your pizzeria do not match.Ĭombo deals are great because the customer feels like they are getting a great deal which can turn into bulk sales.Ĭreating multiple combo deals can also be used to promote new items on your menu.
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Hire a good food photographer who knows how to make your food look amazing.
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On Instagram and Pinterest, good quality images are a must. As Facebook analytics show, posts with images have significantly higher engagement compared to text only posts. Mouth-watering images of pizza with melted cheese and the perfectly baked crust arouses the appetite of potential customers.įor success with social media platforms and digital channels, visual media is a must. Good quality pictures of your food resonate with customers.
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